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Co-Founder & CMO, Lumivale · SEO & GEO

I build growth engines for AI & SaaS.

Short-form video and AI visibility, with the receipts attached. I help AI and SaaS teams get seen on social feeds and named in AI answers on ChatGPT, Perplexity and Google AI Mode.

Diana Iahhel Guingab
2.5M+views on client reels
32.3Korganic visits / mo

Growth work for AI & SaaS teams, including

God of Prompt Convertigo YouArt AI Writeless AI Eztrackr BlogSEO Nimbalyst Bullionbox Tempo.new Supercraft AI Locofy Toolhouse AI CGTrader Geekflare Madespace
“Got my first call with an Agency client who said they came from TikTok, so congrats for this. Agency clients are 5–10x as big as normal ones.”
Vincent Josse
Vincent Josse
CEO, BlogSEO
Message from Vincent Josse, CEO of BlogSEO, about an agency client who came from TikTok

Who I've grown

AI & SaaS teams, from
YC startups to 1M-user platforms.

Top-of-funnel, content and AI-visibility work for products people actually use.

Selected clients · 2025–2026

God of Prompt

AI prompt library
Short-form video · GEO
100K+users
20Ktop reel
AI Modevisible

Convertigo

Low-code platform
Reddit · AI search
1Mend-users
100Reddit posts
Perplexitycited

YouArt AI

AI image tool
Y Combinator · Spring 2026
1.92Mviews
60videos
100%peak DM CTR

Eztrackr

Job-application tracker
UGC reels · DM funnel
17K+users
~679sign-ups
610Kviews

Writeless AI

AI writing for students
Reddit · Quora · creators
5creators
30videos
Perplexityvisible

Bullionbox

Gold & Silver Subscription
Top-of-funnel
20collaborations
Jan–Mar2026
LinkedIn/Xposting

Also through agency and freelance work: Tempo.new (YC, #1 on Product Hunt), Supercraft AI (YC), Locofy, Toolhouse AI, BigTeam AI, Socialbu, Geekflare, CGTrader, Nimbalyst, BlogSEO, Madespace.

One playbook, from feed to AI answer

How I work.

Each step feeds the next: attention turns into conversations, conversations into citations, and citations into AI recommendations.

01

UGC short-form

Creators post a reel a day on Instagram, TikTok and YouTube, built for reach beyond the existing following.

30–60 videos / mo
02

Comment-to-DM funnel

A keyword comment triggers an automatic DM with the sign-up link, so views turn into clicks.

Up to 100% click rate
03

Reddit & Quora seeding

Real answers in the threads where buyers ask for recommendations. These threads are also where AI models learn which products to name.

100 posts / mo
04

Link insertion

Articles placed on sites that rank for the queries that matter, so the product appears where people look.

Page-1 placements
05

AI citation

The product gets named in the answer on Google AI Mode, Perplexity and ChatGPT, not just linked below it.

3 AI surfaces

Selected client work · 2025–2026

Real campaigns.
Measurable results.

Six engagements, each with the full breakdown of the goal, what I ran and what happened on the case-study site.

About

I'm Diana, Co-Founder and CMO of Lumivale. I turn short-form content and community into pipeline for AI and SaaS teams in the US and EU, and I make sure that when someone asks an AI tool what to use, my clients get named.

Diana at work

Education

BINUS International University

Indonesia

Major in Business Management and Marketing

Cum Laude

University of Newcastle

Australia

Major in Entrepreneurship and Innovation

With Distinction
2.5M+views on top client reels
32.3Korganic visits a month, scaled via SEO
9+AI & SaaS clients, several backed by YC
3AI search platforms citing client work

✓ Every client figure comes from a client report. Reports are available on request.

Content that travelled

The reels behind the numbers.

A few of the top-performing videos from my campaigns, with the numbers as they stand.

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YouArt AI View reel ↗
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Eztrackr View reel ↗
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YouArt AI View reel ↗
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YouArt AI View reel ↗

Experience

Where I've done the work.

Growth, analysis and business development across B2B and B2C, for teams in the US, EU and Southeast Asia.

Dec 2025 – Present

Chief Marketing Officer

Lumivale

I run growth for AI and SaaS clients, including God of Prompt (100K+ users), Convertigo (1M end-users), YouArt AI (YC), Eztrackr, Writeless AI and Bullionbox. On Writeless I led 5 interns to ship 30 videos in a month, and the product was showing up in Perplexity within 2 months.

GEOSEOShort-form videoTeam lead
Jan 2025 – Jul 2026

Marketing Talent Manager

Started in business development, sending 1,200+ cold emails a month and closing 5 new clients, then moved on to managing the agency's marketing talent.

Reddit marketingCold emailTalent management
Sep 2025 – Jan 2026

Analyst

Analysis for small and medium businesses, including the IYS × Habibie & Ainun Foundation project.

Business analysisSMEs
Aug – Nov 2025

Project Analyst

Project analysis for management and strategy consulting engagements.

ConsultingStrategy

Campus & leadership

Leading before the job title.

Leadership roles and marketing work from university.

Oct – Dec 2023 · Outsourced marketing

HIMME Festival, BINUS

Ran marketing for a university organization's festival as part of the outsourced marketing team.

+28.82%registrants (2,190+)
+88.6%Instagram followers (+1,340)
HIMME BINUS: Our Marketing Outsource team
Feb 2024 – Feb 2025

Regional President, BINUS English Club

Led the Senayan region chapter. Before that, Talent Manager for Speech Class and Project Manager for recruitment. Also an Academic Mentor, Teaching Assistant in Business Economics, and buddy to students of 12 nationalities.

Diana as Regional President of the BINUS English Club

Achievements & certifications

Winning on the
international stage.

Case and business competitions in South Korea, China, Singapore and across ASEAN. Click a certificate to see it full size.

In the press

Articles about me.

Contact

Let's grow something
worth citing.

Hiring for growth, content or GEO? I'd love to hear what you're building.

dianaiahhel0@gmail.com